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~subject:"Brand management"
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Brand management
Consumer behaviour
82,112
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Markenführung
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Brand image
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Burmann, Christoph
116
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104
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77
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56
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46
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41
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Ko, Eunju
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26
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25
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National Bureau of Economic Research
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Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
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NetLibrary, Inc
7
Springer Gabler <Firma>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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IGI Global
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Campus Verlag
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Springer International Publishing
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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2
Lithuanian University of Agriculture
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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Journal of business research : JBR
602
The journal of brand management : an international journal
561
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Journal of Product & Brand Management
114
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Strategic Direction
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
73
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
17,050
Other ZBW resources
437
RePEc
26
BASE
7
EconStor
3
ArchiDok
1
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1
Art as a means to recreate
luxury
brands'
rarity
and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
2
The impact of brand penetration and awareness on
luxury
brand
desirability
: a cross country analysis of the relevance of the
rarity
principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
3
Beyond
rarity
: the paths of
luxury
desire : how
luxury
brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
4
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
5
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
6
Managing heritage brands : a study of the sacralization of heritage stores in the
luxury
industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
7
The allure of brand heritage : the Chinese acquisition of an Italian
luxury
pen maker
Vecchi, Alessandra
- In:
Journal of international business and economics : JIBE
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010407329
Saved in:
8
Could there be a
luxury
brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949
Král, Petr
- In:
Central European business review : CEBR
2
(
2013
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10010344406
Saved in:
9
Is it love or just like? : Generation Z's brand relationship with
luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
10
The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
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