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Festive food brands awareness among young people on Romanian market
Timiras, Laura Catalina - In: Studies and scientific researches / Faculty of Economic … 24 (2016), pp. 59-65
Persistent link: https://www.econbiz.de/10011802261
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Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina - In: Studies and scientific researches / Faculty of Economic … 24 (2016), pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi; Grantz, Thimo - In: Building corporate identity, image and reputation in …, (pp. 487-514). 2022
Persistent link: https://www.econbiz.de/10012609421
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Conceptual mapping of sensory cues with brand association
Annamalai, Balamurugan; Chandrasekaran, Shabana - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 51-67
Persistent link: https://www.econbiz.de/10012131724
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Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
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Exploring the influence of sensory marketing on brand perception
Krupka, Zoran - In: Naše gospodarstvo : NG 69 (2023) 3, pp. 45-55
involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents … research are: a) involvement of multiple senses in the consumer-brand relationship has a positive effect on brand perception; b … on brand perception; and c) the higher intensity of sensory involvement in the consumer-brand relationship does not have …
Persistent link: https://www.econbiz.de/10014425575