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Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp; Schultz, Carsten D. - In: Advances in National Brand and Private Label Marketing …, (pp. 119-129). 2023
Persistent link: https://www.econbiz.de/10014289847
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Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna; Frasquet Deltoro, Marta - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
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Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp; Pauwels, Koen - In: Advances in National Brand and Private Label Marketing …, (pp. 39-46). 2022
Persistent link: https://www.econbiz.de/10013281206
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo; Negri, Francesca; Ghezzi, Alessandro … - In: Advances in National Brand and Private Label Marketing …, (pp. 74-81). 2022
Persistent link: https://www.econbiz.de/10013281250
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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The use of technology acceptance model to explain brand attitude and loyalty intention in e-commerce : the gamification case
Sari, Nadia Nila - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 72-96
Manuscript type: Research Article Research Aims: This paper analyzes the role of the Technology Acceptance Model (TAM), perceived enjoyment, perceived social influence, consumer intention to engage, and brand loyalty in the context of gamification in e-commerce. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10014335617
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel; Milovan, Anca-Maria; Preda, Gheorghe; … - In: Marketing intelligence & planning 41 (2023) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.; Grebitus, Carola - In: Journal of international food & agribusiness marketing 31 (2019) 4, pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
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Reflections on journeys within the supermarket
Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310
Persistent link: https://www.econbiz.de/10011419470