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Building value co-creation with social media marketing, brand trust, and brand loyalty

Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364678

Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands

Kiran, Faiqa; Lodhi, Suleman Aziz; Sabbir, Rizwan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 129-156

Persistent link: https://www.econbiz.de/10014447588

Effects of social media marketing and selected marketing constructs on stages of brand loyalty

Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673

Persistent link: https://www.econbiz.de/10012591346

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … fashion brands. Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed …

Persistent link: https://www.econbiz.de/10014536023

The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention

Ceyhan, Ayben - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 88-100

Persistent link: https://www.econbiz.de/10012266280

The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce

Molina-Prados, Aida; Muñoz-Leiva, Francisco; … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 495-515

Persistent link: https://www.econbiz.de/10013384541

Fast fashion consumer engagement on Instagram : a case study

Bonilla Quijada, María del Rocío; Del Olmo Arriaga, … - In: Cogent business & management 11 (2024) 1, pp. 1-14

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … users, providing central elements of brand strategies on Instagram. This study examines the engagement generated by Primark … posts on Instagram based on three coding categories that analyse the content of the message, the communication strategy and …

Persistent link: https://www.econbiz.de/10014529044

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Social media marketing and brand loyalty : the role of brand trust

Puspaningrum, Astrid - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 951-958

Persistent link: https://www.econbiz.de/10012672190

The impact of social media marketing on building brand loyalty through customer engagement in Jordan

Al-Hawary, Sulieman Ibraheem Shelash; Al-Fassed, Khaled … - In: International journal of business innovation and … 28 (2022) 3, pp. 365-387

Persistent link: https://www.econbiz.de/10013343627

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