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The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.; Eastman, Jacqueline K.; Iyer, Rajesh; … - In: Journal of business and economic perspectives 36 (2010) 1, pp. 150-159
Persistent link: https://www.econbiz.de/10008650467
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Participation in cycling, at what cost? : determinants of cycling expenses
Thibaut, Erik; Vos, Steven; Lagae, Wim; Van Puyenbroeck, Tom - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 221-238
Persistent link: https://www.econbiz.de/10011641987
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How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
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Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.; Tellis, Kethan - In: Journal of advertising research 49 (2009) 3, pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
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Advertising to children in Sweden : special focus on how the recession has impacted a country that has a rather regulatory approach to advertising
Plogell, Michael; Wårdman, Johannes - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 342-344
Persistent link: https://www.econbiz.de/10003933746
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877
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Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
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Impact of discretionary expenditures on profitability during recession : evidence from manufacturing sector in India
Sujit, K. S.; Kumar, B. Rajesh - In: Theoretical economics letters 6 (2016) 3, pp. 376-387
Persistent link: https://www.econbiz.de/10011546573
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The cyclical effect of advertising : is reducing restaurant advertising appropriate in periods of economic contraction?
Park, Kwangmin; Jang, SoCheong Shawn - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1386-1408
Persistent link: https://www.econbiz.de/10011473792
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Advertising and Price Effectiveness over the Business Cycle
Gijsenberg, Maarten J. - 2012
In this study, the authors conduct a systematic investigation on the evolution in the effectiveness of two important marketing mix instruments, advertising and price, over the business cycle. Analyses are based on 163 branded products in 37 mature CPG categories in the UK, and this for a period...
Persistent link: https://www.econbiz.de/10013116504