Narrow search
Showing 1 - 10 of 5,359
Cover Image
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026
Cover Image
An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Cover Image
China's reputation in the USA
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 14 (2020) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
Cover Image
Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong; Sun, Ru; Kakuda, Nakaya - In: Journal of business research : JBR 78 (2017), pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
Cover Image
The impact of government policies on place branding performance : evidence from China
Zhou, Hui; Zhang, Yueyi; Zhou, Li - In: Total quality management & business excellence 34 (2023) 6, pp. 712-742
Persistent link: https://www.econbiz.de/10013550277
Cover Image
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Cover Image
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Cover Image
Introduction to the special issue: China and Chinese communities
Polsa, Pia; Zheng, Qinqin - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 163-166
Persistent link: https://www.econbiz.de/10011286481
Cover Image
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Cover Image
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917