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The allure of brand heritage : the Chinese acquisition of an Italian luxury pen maker
Vecchi, Alessandra - In: Journal of international business and economics : JIBE 14 (2014) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10010407329
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Zhu, Miao - In: The journal of business & industrial marketing 31 (2016) 1, pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
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An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy; Wickham, Mark - In: Tourism management : research, policies, practice 48 (2015), pp. 439-454
Persistent link: https://www.econbiz.de/10010509460
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Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of business research : JBR 68 (2015) 3, pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
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Do CEO characteristics influence a firm's investment in brand equity? : evidence from Chinese listed firms
He, Qiuqin; Carrilero-Castillo, Agustín; … - In: International entrepreneurship and management journal 18 (2022) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10013170131
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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China's reputation in the USA
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 14 (2020) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
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A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele; Lin, Zhibin; D'Antone, Simona; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
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Understanding Chinese consumer adoption of apparel mobile commerce : an extended TAM approach
Chi, Ting - In: Journal of retailing and consumer services 44 (2018), pp. 274-284
Persistent link: https://www.econbiz.de/10011904434