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Kundenzufriedenheit mit produktionsnahen deutschen Serviceleistungen : Ergebnisse der Analysen in Deutschland, USA und China
Eversheim, Walter (contributor) - 2000
Persistent link: https://www.econbiz.de/10001635039
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Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen; Yeow, Paul H. P.; Lim, Nena - In: Marketing intelligence & planning 33 (2015) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
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Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A. - In: International marketing review 32 (2015) 3/4, pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
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A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.; Hadjimarcou, John; Barua, Maria E.; … - In: International marketing review 30 (2013) 5, pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
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Hospitality-based critical incidents : a cross-cultural comparison
Swanson, Scott R.; Huang, Yinghua; Wang, Baoheng - In: International journal of contemporary hospitality management 26 (2014) 1, pp. 50-68
Persistent link: https://www.econbiz.de/10010249721
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Cross-Cultural Awareness
Pokhilko, Olga - 2018
Learning about the other culture is very important starting point. Culture is a basic definition. First of all, in the context of cultural awareness, we have to understand what culture refers to. For this purpose, let's simply define culture as all the (often unspoken) standards and (mostly...
Persistent link: https://www.econbiz.de/10012935151
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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K. - In: Journal of global marketing 29 (2016) 1/5, pp. 55-56
Persistent link: https://www.econbiz.de/10011654051