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~subject:"Confidence"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Value brands : cheap or trendy...
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Confidence
Markenführung
USA
Consumer behaviour
54,302
Konsumentenverhalten
54,239
Brand management
7,431
Beziehungsmarketing
7,361
Relationship marketing
7,357
Markenartikel
6,129
Brand image
6,128
Markenimage
6,127
Brand
5,673
Customer satisfaction
4,768
Kundenzufriedenheit
4,764
Theory
4,471
Theorie
4,467
Online-Handel
4,356
Online retailing
4,351
Social Web
4,057
Social web
4,056
United States
3,970
Youth
3,822
Internet marketing
3,806
Online-Marketing
3,803
Dienstleistungsqualität
3,799
Service quality
3,799
Jugendliche
3,753
Einzelhandel
3,272
Retail trade
3,267
Werbewirkung
2,988
Advertising effects
2,987
E-commerce
2,724
Electronic Commerce
2,709
Emotion
2,706
Virales Marketing
2,348
Experiment
2,347
Viral marketing
2,347
Advertising
2,343
Werbung
2,320
Vertrauen
2,081
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852
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Book / Working Paper
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26
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11,753
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Case study
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12,648
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9
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Han, Heesup
42
Loureiro, Sandra Maria Correia
31
Phau, Ian
31
Melewar, T. C.
27
Keller, Kevin Lane
26
Bang, Nguyen
24
Ko, Eunju
24
Sarkar, Abhigyan
23
Jang, Soocheong
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Lusk, Jayson L.
19
Rahman, Zillur
19
Guzman, Francisco
18
Veloutsou, Cleopatra
18
Park, Jungkun
17
Paul, Justin
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Goldsmith, Ronald E.
16
Dwivedi, Yogesh Kumar
15
Esch, Franz-Rudolf
15
Fetscherin, Marc
15
Ko, Yong Jae
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Steenkamp, Jan-Benedict E. M.
15
Valette-Florence, Pierre
15
Dawes, John
14
Dens, Nathalie
14
Ekinci, Yuksel
14
Fitzsimons, Gavan J.
14
Johnson, Lester W.
14
Kemp, Elyria
14
Kunkel, Thilo
14
Romaniuk, Jenni
14
Septianto, Felix
14
Vrontis, Demetris
14
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Journal of business research : JBR
559
Journal of retailing and consumer services
420
The journal of brand management : an international journal
341
The journal of product & brand management
320
Psychology & marketing
179
Journal of consumer research : JCR ; an interdisciplinary bimonthly
170
International journal of hospitality management
158
Journal of fashion marketing and management
128
Asia Pacific journal of marketing and logistics
114
European journal of marketing : EJM
111
International journal of consumer studies
104
Journal of international consumer marketing
97
Journal of marketing communications
96
The journal of consumer marketing
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
International journal of retail & distribution management
83
Marketing intelligence & planning
83
Journal of strategic marketing
81
Journal of marketing
79
Journal of the Academy of Marketing Science
78
International journal of internet marketing and advertising : IJIMA
72
Journal of marketing management : MM
70
Cogent business & management
67
Journal of global marketing
67
Marketing letters : a journal of research in marketing
67
Journal of promotion management : JPM
66
Journal of promotion management : innovations in planning and applied research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International journal of advertising : the review of marketing communications
63
Journal of travel and tourism marketing
63
International journal of contemporary hospitality management
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
59
Journal of advertising research
57
Journal of hospitality marketing & management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International marketing review
56
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of internet commerce
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
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ECONIS (ZBW)
12,925
OLC EcoSci
10
RePEc
10
EconStor
1
Showing
1
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12,946
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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