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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv; Janakiraman, Ramkumar; Kalyanam, Kirthi; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
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Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.; Kannan, P. K.; Kirmani, Amna - In: Journal of marketing research : JMR 49 (2012) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
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Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang; Kannan, P. K. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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Special issue: Marketing in the e-channel
Kannan, P. K. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001689478
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The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.; Kulkarni, Gauri - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
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Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho; Rishika, Rishika; Janakiraman, Ramkumar; … - In: Journal of marketing 84 (2020) 6, pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
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Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de; Kannan, P. K.; Verhoef, Peter C.; … - In: Journal of marketing 82 (2018) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung; Kannan, P. K. - In: Journal of international marketing 28 (2020) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10012167072