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Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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Consumer reactions to product recalls : the effects of intentionality, reputation, and public apology on purchase intentions
Yakut, Enis; Bayraktaroglu, Ayse Gul - In: Journal of business economics : JBE 91 (2021) 4, pp. 527-564
Persistent link: https://www.econbiz.de/10012546237
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The effects of paracrisis origin and response strategy on Facebook audience’s perceived organisational reputation and behavioural intentions
Honisch, Sophia Viktoria; Manchón, Lluís Más - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 133-144
Persistent link: https://www.econbiz.de/10012296190
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Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers' attitudes toward the company
Arli, Denni; Grace, Anthony; Palmer, Janet; Pham, Cuong - In: Journal of retailing and consumer services 37 (2017), pp. 139-145
Persistent link: https://www.econbiz.de/10011729736