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Consumer behaviour
Bank
64,835
Relationship marketing
25,942
Beziehungsmarketing
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Erfolgsfaktor
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Success factor
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Han, Heesup
40
Hollebeek, Linda D.
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29
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26
Kumar, V.
24
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23
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20
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19
Prentice, Catherine
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Usman, Osly
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17
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17
Rahman, Zillur
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Foscht, Thomas
15
Gil Saura, Irene
15
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Herrmann, Andreas
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Lemon, Katherine N.
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Mittal, Vikas
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Schramm-Klein, Hanna
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Wong, IpKin Anthony
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14
Fatma, Mobin
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Gustafsson, Anders
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Quach, Sara
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Das, Gopal
13
Evanschitzky, Heiner
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Homburg, Christian
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Sreejesh, S.
13
Tanford, Sarah
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Berlingske Annoncecenter
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1
Society for Consumer Psychology.
1
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1
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Journal of retailing and consumer services
463
Journal of business research : JBR
360
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
99
Journal of the Academy of Marketing Science
85
The journal of brand management : an international journal
84
Cogent business & management
78
Psychology & marketing
78
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
70
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
The international journal of bank marketing : IJBM
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
European journal of marketing : EJM
54
The international review of retail, distribution and consumer research
54
Journal of marketing
52
Marketing intelligence & planning
51
International journal of retail & distribution management
50
Services marketing quarterly
50
Journal of service research : JSR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Tourism management : research, policies, practice
47
SpringerLink / Bücher
46
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Technological forecasting & social change : an international journal
34
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ECONIS (ZBW)
9,241
Other ZBW resources
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date (oldest first)
1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Vertriebsmanagement im Finanzdienstleistungssektor : Erfolgsfaktoren und Gestaltungsaspekte unter Berücksichtigung der Zielgruppe Senioren
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Milicevic, Ljubo
-
2007
Persistent link: https://www.econbiz.de/10003438715
Saved in:
3
Grundlagen des CRM : Konzepte und Gestaltung
Hippner, Hajo
(
ed.
);
Wilde, Klaus D.
(
contributor
)
-
2007
-
2., überarb. und erw. Aufl., Nachdr. Juli 2007
Persistent link: https://www.econbiz.de/10003495010
Saved in:
4
Kundenrückgewinnung : die 3. Säule im Kundenmanagement ; warum es sich lohnt, verlorene Kunden zurückzuholen und wie das gelingt
Schüller, Anne M.
- In:
Versicherungswirtschaft : Magazin für Führungskräfte …
62
(
2007
)
19
,
pp. 1624-1626
Persistent link: https://www.econbiz.de/10003548778
Saved in:
5
Is customer satisfaction an issue of gender? : the market research dilemma, empirical findings, and implications
Siems, Florian
- In:
Journal of international business and economics : JIBE
10
(
2010
)
1
,
pp. 174-181
Persistent link: https://www.econbiz.de/10008658971
Saved in:
6
Customer Management 3.0 : Kundenerwartungen und Chancen für Unternehmen in der Welt von morgen
Mehl, Rainer
;
Dmoch, Thomas
;
Tschödrich, Sebastian
- In:
Customer Management : Vertriebs- und Servicekonzepte …
,
(pp. 3-42)
.
2011
Persistent link: https://www.econbiz.de/10009426312
Saved in:
7
Customer perceptions of critical success factors for guest houses
Wang, Sha
;
Hung, Kam
- In:
International journal of hospitality management
48
(
2015
),
pp. 92-101
Persistent link: https://www.econbiz.de/10011341598
Saved in:
8
How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
Saved in:
9
An examination of antecedents of conversion rates of e-commerce retailers
Gudigantala, Naveen
;
Bicen, Pelin
;
Eom, Mike Tae-in
- In:
Management research review
39
(
2016
)
1
,
pp. 82-114
Persistent link: https://www.econbiz.de/10011535915
Saved in:
10
Customer loyalty : a guide for time travelers
Robinson, Sionade
;
Etherington, Lyn
-
2006
Persistent link: https://www.econbiz.de/10003000993
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