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~subject:"Consumer behaviour"
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Consumer behaviour
Theorie
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Gierl, Heribert
38
Huber, Frank
34
Anderson, Simon P.
27
Bauer, Hans H.
27
Hruschka, Harald
25
Septianto, Felix
24
Pelsmacker, Patrick de
23
Ko, Yong Jae
21
Mullainathan, Sendhil
21
Gröppel-Klein, Andrea
20
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Dens, Nathalie
19
Diehl, Sandra
19
Postlewaite, Andrew
19
Dwyer, Brendan
18
Funk, Daniel C.
18
Humphreys, Brad R.
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Matsushima, Noriaki
17
Moraga-González, José Luis
17
Peitz, Martin
17
Dellaert, Benedict G. C.
16
Drayer, Joris
16
Hildebrandt, Lutz
16
Kim, Yu Kyoum
16
Sutter, Matthias
16
Weinberg, Peter
16
Armstrong, Mark
15
Grunert, Klaus G.
15
Helm, Roland
15
Samuelson, Larry
15
Shy, Oz
15
Skiera, Bernd
15
Vermeulen, Frederic
15
Breuer, Christoph
14
Eisend, Martin
14
Esch, Franz-Rudolf
14
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National Bureau of Economic Research
101
Springer Fachmedien Wiesbaden
11
INSEAD
9
European University Institute / Department of Economics
6
American Marketing Association
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Information Resources Management Association
3
Instituto Valenciano de Investigaciones Económicas
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Helmut-Schmidt-Universität
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
OECD
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
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Journal of business research : JBR
217
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
138
Journal of retailing and consumer services
121
NBER working paper series
101
International journal of advertising : the quarterly review of marketing communications
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Working paper / National Bureau of Economic Research, Inc.
90
NBER Working Paper
85
Psychology & marketing
84
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of sports marketing & sponsorship
75
Journal of sport management : the official journal of the North American Society of Sport Management
74
Discussion paper / Centre for Economic Policy Research
72
Journal of promotion management : innovations in planning and applied research
71
Sport marketing quarterly : preferred journal of the Sport Marketing Association
70
Journal of promotion management : JPM
68
European Sport management quarterly : ESMQ
66
Journal of marketing research : JMR
65
Economics letters
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing letters : a journal of research in marketing
63
International journal of industrial organization
59
Journal of advertising research
59
Journal of economic psychology : research in economic psychology and behavioral economics
58
Sport management review
57
Europäische Hochschulschriften / 5
56
International journal of internet marketing and advertising : IJIMA
56
European journal of operational research : EJOR
55
European journal of marketing : EJM
54
Gabler Edition Wissenschaft
54
International journal of sport management and marketing : IJSMM
54
Journal of economic behavior & organization : JEBO
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
SpringerLink / Bücher
51
The journal of product & brand management
47
Journal of advertising : official publication of the American Academy of Advertising
46
CESifo working papers
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Marketing : ZFP ; journal of research and management
42
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ECONIS (ZBW)
13,158
Other ZBW resources
29
EconStor
1
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1
An analysis of the Olympic
sponsorship
effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Saved in:
2
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
3
The impact of environmental CSR-linked
sport
sponsorship
on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
4
Sponsorship
and advertising in
sport
: a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
5
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live
sport
broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
6
Wirkungen von Event-
Sponsoring
: Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
Saved in:
7
Drivers of brand image improvement in
sports
-event
sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
8
Can
sports
sponsorship
affect consumers' motivation for
sports
consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
9
Sponsorship
effectiveness in professional
sport
: an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
10
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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