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~subject:"Consumer behaviour"
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Das 21. Jahrhundert ist weibli...
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Consumer behaviour
Women
21,558
Frauen
19,766
Marketingmanagement
17,195
Marketing management
16,604
Persönlichkeitspsychologie
12,954
Personality psychology
12,675
Weibliche Arbeitskräfte
8,521
Women workers
8,500
Frau
7,044
Konsumentenverhalten
5,573
Gender
4,541
Deutschland
4,161
USA
4,135
Geschlecht
4,049
Marketing
3,982
Entrepreneurship
3,833
Entrepreneurship approach
3,711
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Theory
3,531
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3,473
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3,003
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2,880
Weibliche Führungskräfte
2,843
Women managers
2,837
India
2,767
Indien
2,705
Entrepreneurs
2,489
Target group
2,483
Unternehmer
2,469
Relationship marketing
2,382
Beziehungsmarketing
2,373
Gleichberechtigung
2,220
Gender equality
2,019
Brand management
1,976
Markenführung
1,968
Online-Marketing
1,591
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Warlop, Luk
16
Delia, Elizabeth B.
14
Wiedmann, Klaus-Peter
14
Belk, Russell W.
12
Cobb-Clark, Deborah A.
12
Schildberg-Hörisch, Hannah
12
Sheth, Jagdish N.
12
Bagozzi, Richard P.
10
Bauer, Hans H.
10
Gierl, Heribert
10
Loureiro, Sandra Maria Correia
10
Melewar, T. C.
10
Septianto, Felix
10
Hawkins, Del I.
9
Hogg, Margaret K.
9
Hudders, Liselot
9
Ko, Eunju
9
Shrum, L. J.
9
Alserhan, Baker Ahmad
8
Best, Roger J.
8
Esch, Franz-Rudolf
8
Forehand, Mark R.
8
Funk, Daniel C.
8
Homburg, Christian
8
Huber, Frank
8
Katz, Matthew
8
Kumar, V.
8
Laroche, Michel
8
Paul, Justin
8
Spann, Martin
8
Verhoef, Peter C.
8
Berger, Jonah
7
Cova, Bernard
7
Dahmann, Sarah Christina
7
Dewitte, Siegfried
7
Gbadamosi, Ayantunji
7
Guido, Gianluigi
7
Khare, Arpita
7
Olson, Jerry C.
7
Pelsmacker, Patrick de
7
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American Marketing Association
26
Springer Fachmedien Wiesbaden
6
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
National Bureau of Economic Research
4
European Society for Opinion and Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Friedrich-Schiller-Universität Jena
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Advertising Research Foundation
1
American Management Association
1
Athens Institute for Education and Research
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Center for Economic Research <Tilburg>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsches Weininstitut
1
Deutschland / Umweltbundesamt
1
Diplomica Verlag GmbH
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
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Journal of business research : JBR
199
Journal of retailing and consumer services
123
Psychology & marketing
88
Journal of consumer research : JCR ; an interdisciplinary bimonthly
61
Journal of fashion marketing and management
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of marketing communications
53
Young consumers : insight and ideas for responsible marketers
53
European journal of marketing : EJM
48
International journal of hospitality management
48
The journal of brand management : an international journal
48
Journal of marketing management : MM
47
International journal of consumer studies
45
The journal of product & brand management
45
The journal of consumer marketing
44
Asia Pacific journal of marketing and logistics
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
International journal of advertising : the review of marketing communications
36
Journal of marketing
36
Journal of sport management : the official journal of the North American Society of Sport Management
36
Journal of strategic marketing
33
Journal of consumer behaviour : an international research review
32
Journal of the Academy of Marketing Science
31
Journal of retailing
30
Marketing intelligence & planning
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
SpringerLink / Bücher
29
International journal of retail & distribution management
28
Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
27
Journal of marketing theory and practice
26
Sport management review
26
Journal of Islamic marketing : JIMA
25
Journal of business ethics : JOBE
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of travel and tourism marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Tourism management : research, policies, practice
23
European journal of marketing
22
International journal of internet marketing and advertising : IJIMA
22
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ECONIS (ZBW)
5,561
Other ZBW resources
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1
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1
Wonder woman : marketing secrets for the trillion-dollar customer
Ellwood, Iain
-
2008
Persistent link: https://www.econbiz.de/10013481083
Saved in:
2
A personality-competence model of opinion leadership
Gnambs, Timo
;
Batinic, Bernad
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
Saved in:
3
All about
women
consumers
Faw, Larissa
(
contributor
)
-
2009
-
2009 ed.
Persistent link: https://www.econbiz.de/10003837258
Saved in:
4
Gendermarketing im Handel : so kaufen Frauen und Männer wirklich
Hurth, Joachim
-
2008
Persistent link: https://www.econbiz.de/10010193131
Saved in:
5
"The Coke side of life" : an exploration of pre-schoolers' constructions of product and selves through talk-in-interaction around Coca-Cola
Freeman, Olivia
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 314-328
Persistent link: https://www.econbiz.de/10003933468
Saved in:
6
A comparison of the characteristics of eBay consumers and eBay nonconsumers
Black, Gregory S.
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10003519335
Saved in:
7
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
8
On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U.
-
2007
Persistent link: https://www.econbiz.de/10003398380
Saved in:
9
Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi
;
Tsa, Chin-shih
;
Lo, Chia-yun
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 121-127
Persistent link: https://www.econbiz.de/10009012672
Saved in:
10
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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