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Determinants of search for nondurable goods : an empirical assessment of the economics of information theory
Avery, Rosemary J. - In: Journal of consumer affairs : official publication of … 30 (1996) 2, pp. 390-420
Persistent link: https://www.econbiz.de/10001209626
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Determinants of search for non-durable goods : an empirical assessment of the economics of information theory
Avery, Rosemary J. - In: Cross cultural approaches to home management, (pp. 332-363). 1993
Persistent link: https://www.econbiz.de/10001313835
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The effects of incidental brand exposure on consumption
Ferraro, Rosellina; Chartrand, Tanya L.; Fitzsimons, … - In: Handbook on brand and experience management, (pp. 163-173). 2008
Persistent link: https://www.econbiz.de/10003789000
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The power of strangers : the effect of incidental consumer brand encounters on brand choice
Ferraro, Rosellina; Bettman, James R.; Chartrand, Tanya L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 729-741
Persistent link: https://www.econbiz.de/10003807410
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
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Contagious effects of customer misbehavior in access-based services
Schaefers, Tobias; Wittkowski, Kristina; Benoit, Sabine; … - In: Journal of service research : JSR 19 (2016) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10011433127
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"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Inman, J. Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - 2002
Persistent link: https://www.econbiz.de/10001716141
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Traveling with companions : the social customer journey
Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.; … - In: Journal of marketing 85 (2021) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
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Commentary: the case for a healthier social customer journey
Forbus, Pamela - In: Journal of marketing 85 (2021) 1, pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
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The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye; Leliveld, Marijke C.; Ferraro, Rosellina - In: Journal of behavioral decision making 35 (2022) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10013464459