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Consumer behaviour
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Ko, Eunju
10
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10
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9
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9
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8
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8
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8
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8
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8
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7
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7
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7
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7
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6
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6
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6
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6
Rajagopal
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6
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5
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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1
NABU - Naturschutzbund Deutschland
1
National Bureau of Economic Research
1
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Journal of business research : JBR
73
Journal of retailing and consumer services
50
Journal of marketing communications
35
Journal of marketing
27
The journal of product & brand management
27
European journal of marketing : EJM
26
Psychology & marketing
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24
Journal of retailing
23
Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
20
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19
The journal of consumer marketing
18
Marketing intelligence & planning
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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15
International journal of advertising : the review of marketing communications
14
International review on public and non-profit marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Journal of marketing research : JMR
12
International journal of arts management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing theory and practice
11
Journal of promotion management : innovations in planning and applied research
11
Marketing : ZFP ; journal of research and management
11
Marketing letters : a journal of research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
European journal of marketing
10
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ECONIS (ZBW)
2,755
Other ZBW resources
14
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1
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1
Die Akquisition von Spenden als eine Herausforderung für das Marketing
Schneider, Willy
-
1996
Persistent link: https://www.econbiz.de/10000584022
Saved in:
2
Research in
arts
marketing : evolution and future directions
Colbert, François
;
St-James, Yannik
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
Saved in:
3
When do festinos decide to attend an
arts
festival? : an analysis of the Innibos National
Arts
Festival
Kruger, Martinette
;
Saayman, Melville
- In:
Journal of travel and tourism marketing
29
(
2012
)
1/2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009537254
Saved in:
4
Marketing strategies for performing
arts
audiences : characteristics of ticket purchasers
Pompe, Jeffrey J.
;
Tamburri, Lawrence
;
Munn, Johnathan
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 453-464
Persistent link: https://www.econbiz.de/10012312837
Saved in:
5
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
6
Distinctions between frequent performing
arts
consumers : implications for segmentation and positioning
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International journal of arts management
20
(
2017
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011782133
Saved in:
7
The invigorating influence of relationship marketing on purchase intention in fine
arts
sector
Moslehpour, Massoud
;
Song, Chanho
;
Tung Tran Anh
;
Wong, …
- In:
Asia-Pacific journal of business administration
14
(
2022
)
4
,
pp. 573-591
Persistent link: https://www.econbiz.de/10013537183
Saved in:
8
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
9
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
10
La télévision : clefs d'une économie invisible
Paracuellos, Jean-Charles
-
1993
Persistent link: https://www.econbiz.de/10000868274
Saved in:
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