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~subject:"Consumer behaviour"
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Consumer behaviour
promotion
600
Promotion
474
Erwerbsverlauf
105
Occupational attainment
91
Konsumentenverhalten
87
Verkaufsförderung
74
Career development
73
Sales promotion
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crise
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54
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marketing
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advertising
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pricing
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23
Geschlechterdiskriminierung
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Online-Marketing
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PROMOTION
22
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Huang, Wen Hsien
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Abu Karim, Rizuwan
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1
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Journal of promotion management : JPM
6
Journal of retailing and consumer services
5
Inventi impact: retailing & consumer services
3
Journal of Product & Brand Management
3
Nepalese journal of economics : a publication of Uniglobe College
3
The journal of consumer marketing
3
Cogent business & management
2
European Journal of Marketing
2
European journal of marketing : EJM
2
European research studies
2
Journal of Islamic marketing
2
Journal of Services Marketing
2
Journal of business research : JBR
2
Journal of revenue and pricing management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Arts marketing : an international journal ; AM
1
Business education & accreditation : BEA
1
Channel strategies and marketing mix in a connected world
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
Electronic commerce research
1
International journal of applied management science : IJAMS
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of diplomacy and economy
1
International journal of electronic customer relationship management : IJECRM
1
International journal of entrepreneurship and small business
1
International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association
1
International journal of green economics
1
International journal of islamic marketing and branding
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of sports marketing & sponsorship
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
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ECONIS (ZBW)
85
Other ZBW resources
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1
Why promote sold-out concerts? : a Durkheimian analysis
Duffett, Mark
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009573188
Saved in:
2
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
3
Pinning and
promotion
: how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
4
Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
5
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
6
Swedish food retailers promoting climate smarter food choices : trapped between visions and reality?
Tjärnemo, Heléne
;
Södahl, Liv
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 130-139
Persistent link: https://www.econbiz.de/10010528592
Saved in:
7
The effects of adjacent competitors and
promotion
on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
8
Disguised-monetary discounts and purchase decisions : what is petrol worth?
Jaber, Mazen
;
Goggins, Kylie
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010233775
Saved in:
9
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
10
How long has it been since the last deal? : consumer
promotion
timing expectations and promotional response
Liu, Yan
;
Balachander, Subramanian
- In:
Quantitative marketing and economics : QME
12
(
2014
)
1
,
pp. 85-126
Persistent link: https://www.econbiz.de/10010259961
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