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~subject:"Consumer behaviour"
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Consumer behaviour
Sponsorship
36
Sponsoring
34
Konsumentenverhalten
23
Brand image
19
Markenimage
18
Sports
18
Sport
17
Sportmarketing
17
Sports marketing
17
Brand management
13
Markenführung
13
Marketing management
13
Marketing
12
Marketingmanagement
12
Brand equity
10
Australia
9
Beziehungsmarketing
9
Brand
9
Markenartikel
9
Relationship marketing
9
Advertising effects
6
Professional sports
6
Profisport
6
USA
6
Werbewirkung
6
Sport event
5
Sportveranstaltung
5
United States
5
Australien
4
Brand loyalty
4
Children
4
Customer satisfaction
4
Kinder
4
Psychology of advertising
4
Public relations
4
Quality
4
Werbepsychologie
4
Öffentlichkeitsarbeit
4
Brand awareness
3
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15
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1
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Article
22
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Article in journal
20
Aufsatz in Zeitschrift
20
research-article
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
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English
25
Author
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Cornwell, T. Bettina
14
Pappu, Ravi
11
Quester, Pascale
3
Chien, P. Monica
2
Christodoulides, George
2
Setten, Eric
2
Spry, Amanda
2
Vredenburg, Jessica
2
Wamwara-Mbugua, L. Wakiuru
2
Akhlaghpour, Saeed
1
Ali, Czafrann
1
Babakus, Emin
1
Backhaus, Christof
1
Balabanis, George
1
Bettina Cornwell, T.
1
Boller, Gregory
1
Charlton, Aaron B.
1
Coote, Leonard
1
Davies, Keri
1
Dreisbach, Jan
1
Drennan, Judy
1
Ekinci, Yuksel
1
Elms, Jonathan
1
Hong, Yuan
1
Humphreys, Michael S.
1
Jahn, Steffen
1
Kapitan, Sommer
1
Kemper, Joya A.
1
Lee, Zoe
1
Londoño, Juan Carlos
1
McDonald, Aaron
1
Minton, Elizabeth A.
1
Mitchell, Vince
1
Mitchell, Vince W.
1
Nguyen, Doan
1
Nicovich, Stefan G.
1
Paik, Sung-Hee W.
1
Quester, Pascale G.
1
Ranjan, Kumar Rakesh
1
Reich, Brandon
1
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Journal of business research : JBR
6
Journal of Product & Brand Management
2
Journal of public policy & marketing
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of sports marketing & sponsorship
1
Journal of Consumer Marketing
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Macromarketing - a global focus ; Vol. 4
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
23
Other ZBW resources
2
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1
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
2
Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment
Cornwell, T. Bettina
;
Setten, Eric
;
Paik, Sung-Hee W.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 429-446
Persistent link: https://www.econbiz.de/10012590349
Saved in:
3
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
4
Brands taking a stand : authentic brand activism or woke washing?
Vredenburg, Jessica
;
Kapitan, Sommer
;
Spry, Amanda
; …
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 444-460
Persistent link: https://www.econbiz.de/10012534323
Saved in:
5
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
6
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Saved in:
7
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
8
When compatriot tourists behave badly : the impact of misbehavior appraisal and outgroup criticism construal
Sun, Wanting
;
Chien, P. Monica
;
Ritchie, Brent W.
; …
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013194677
Saved in:
9
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
10
A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Pappu, Ravi
;
Quester, Pascale
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012431704
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