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The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.; Young, Robert B.; Scherer, Robert F. - 2007
Persistent link: https://www.econbiz.de/10003537239
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Marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011390389
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The effects of cultural dimensions on mobile commerce acceptance of Vietnamese consumers
Mai Ngoc Tran - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10012597997
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Decontextualizing consumer animosity
Little, Joseph P.; Singh, Nitish - In: Journal of global marketing 28 (2015) 2, pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....
Persistent link: https://www.econbiz.de/10012026142
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Cosmopolitanism, consumer ethnocentrism, and materialism : an eight-country study of antecedents and outcomes
Cleveland, Mark; Laroche, Michael; Papadopoulos, Nicolas G. - In: Journal of international marketing 17 (2009) 1, pp. 116-146
Persistent link: https://www.econbiz.de/10003859529
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How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833
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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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Culture and pro-environmental consumer bahavior : proposal of an integrative model
Müller, Stefan; Wünschmann, Stefan; Wittig, Katja; … - 2006
Persistent link: https://www.econbiz.de/10003687216
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"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva; Kubacki, Krzysztof; Broderick, Amanda J.; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 836-864
Persistent link: https://www.econbiz.de/10009577005