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Journal of sport management : the official journal of the North American Society of Sport Management
53
International journal of sports marketing & sponsorship
51
Journal of business research : JBR
47
Sport management review
46
European Sport management quarterly : ESMQ
41
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European Journal of Marketing
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Marketing theory
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Springer eBook Collection
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Journal of retailing and consumer services
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Psychology & marketing
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International journal of islamic marketing and branding
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International journal of wine business research : IJWBR
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Marketing intelligence & planning
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Cogent business & management
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International Journal of Retail & Distribution Management
10
Journal of Islamic marketing
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Journal of Product & Brand Management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Asia Pacific journal of marketing and logistics
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International journal of sport finance
9
Journal of strategic marketing
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The journal of consumer marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing research : JMR
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Journal of sports economics
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Premier reference source
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Journal of Services Marketing
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ECONIS (ZBW)
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Other ZBW resources
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1
Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael
;
Fink, Janet
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
Saved in:
2
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
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3
Stadionatmosphäre als verhaltenswissenschaftliches Konstrukt im Sportmarketing : Entwicklung und Validierung eines Messmodells
Uhrich, Sebastian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003731512
Saved in:
4
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
Saved in:
5
The tie that blinds? : developing and validating a scale to measure emotional attachment to a
sport
team
Dwyer, Brendan
;
Mudrick, Michael
;
Greenhalgh, Gregory P.
; …
- In:
Sport management review
18
(
2015
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
Saved in:
6
Understanding the lack of diversity in
sport
consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
7
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
8
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports
marketing
segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
9
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
10
Worth the price of admission? : the mediating effect of perceived value on ticket purchase intention
Drayer, Joris
;
Shapiro, Stephen L.
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10011919181
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