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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
64
Brand management
20
Markenführung
20
Marktforschung
20
Beziehungsmarketing
18
Relationship marketing
18
Theorie
17
Theory
17
USA
16
United States
16
Marketing
15
Marketing theory
15
Marketingtheorie
15
Brand image
14
Internet marketing
14
Markenimage
14
Online-Marketing
14
Social Web
14
Social web
14
Advertising
13
Markenartikel
13
Marketing management
13
Marketingmanagement
13
Brand
12
Market research
12
Werbung
12
Bibliometrics
8
Bibliometrie
8
Einzelhandel
8
Retail trade
8
Customer value
7
Data protection
7
Datenschutz
7
Kundenwert
7
Perception
7
Wahrnehmung
7
Experiment
6
Measurement
6
Messung
6
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Online availability
All
Undetermined
24
Free
8
Type of publication
All
Article
55
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
6
Book section
6
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Working Paper
1
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Language
All
English
64
Author
All
Lehmann, Donald R.
33
Biswas, Dipayan
18
Labrecque, Lauren I.
13
Markos, Ereni
8
Farley, John U.
5
Keller, Kevin Lane
5
Szocs, Courtney
4
Gupta, Sunil
3
Kopalle, Praveen K.
3
Parker, Jeffrey R.
3
Albrecht, Carmen-Maria
2
Botti, Simona
2
Burman, Bidisha
2
Golmohammadi, Alireza
2
Grewal, Dhruv
2
Lynch, John G.
2
MacInnis, Deborah J.
2
Milne, George R.
2
Neslin, Scott A.
2
Pechmann, Cornelia
2
Rajavi, Koushyar
2
Stephen, Andrew T.
2
Stuart, Jennifer Ames
2
Swani, Kunal
2
Abell, Annika
1
Andrzejewski, Susan A.
1
Apaolaza, Vanessa
1
Arroyo, Christian Camilo
1
Asare, Anthony K.
1
Bilgicer, Tolga
1
Biswas, Abhijit
1
Borges, Adilson
1
Briesch, Richard
1
Chatterjee, Subimal
1
Chung, Jaeyeon
1
Corfman, Kim P.
1
Darmody, Aron
1
Eisend, Martin
1
Endres, Michael
1
Esche, Jonas vor dem
1
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Published in...
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Journal of retailing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
Journal of marketing research
3
Marketing letters : a journal of research in marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Psychology & marketing
2
Report / Marketing Science Institute
2
Brand management ; Vol. 2
1
European journal of marketing : EJM
1
Handbook of research on marketing and corporate social responsibility
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of financial services marketing : JFSM
1
Journal of international marketing
1
Journal of marketing education : JME
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Progress in economics research
1
Report / Marketing Science Institute / Marketing Science Institute
1
Saïd Business School WP 2016-14
1
The Routledge companion to contemporary brand management
1
The Sage handbook of advertising
1
The connected customer : the changing nature of consumer and business markets
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
64
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1
The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
Saved in:
2
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
3
Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
- In:
The connected customer : the changing nature of …
,
(pp. 283-305)
.
2010
Persistent link: https://www.econbiz.de/10003951896
Saved in:
4
Consumer expectations and culture : the effect of belief in karma in India
Kopalle, Praveen K.
;
Lehmann, Donald R.
;
Farley, John U.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003997845
Saved in:
5
Communication and new product adoption
Lehmann, Donald R.
;
Mayzlin, Dina
- In:
The Sage handbook of advertising
,
(pp. 366-380)
.
2007
Persistent link: https://www.econbiz.de/10003570559
Saved in:
6
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
7
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
8
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
9
When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
Saved in:
10
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
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