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Special section articles on National Brand & Private Label Marketing International Conference, 2014

Martínez-López, Francisco J. (ed.); Brown, James (ed.); … - International Conference on National Brand & Private … - 2017

Persistent link: https://www.econbiz.de/10011629463

The effect of product innovation, promotion, and price on consumer switching to private labels

Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201

Persistent link: https://www.econbiz.de/10011386714

Private label brand trends in the grocery retail industry

Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56

Persistent link: https://www.econbiz.de/10010504728

Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand

H. R., Ganesha - 2020

Globalization of consumer brands and liberalization of the Indian retail sectors are enabling consumers to conveniently … purchase their aspirational Global brands. India being one of the fast-developing countries with world's second largest … experiment by introducing a reputed Global apparel brand abreast an existing Indian store apparel brand/private label to …

Persistent link: https://www.econbiz.de/10012836359

When should private label brands endorse ethical attributes?

Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10011505027

"My store my brand" - a critical review of online and offline private label brands in India

Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244

Persistent link: https://www.econbiz.de/10011933502

Assesing the success of private labels online : differences across categories in the grocery industry

Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753

Persistent link: https://www.econbiz.de/10011936283

Shift in national brand and private label shares with households commencing online grocery shopping

Brüggemann, Philipp; Schultz, Carsten D. - In: Advances in National Brand and Private Label Marketing …, (pp. 119-129). 2023

Persistent link: https://www.econbiz.de/10014289847

Private label brands vs national brands : new battle fronts and future competition

Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13

. Currently, NBs continue with their higher pricing, to sustain their brand equity. On the other hand, grocery retailers continue …

Persistent link: https://www.econbiz.de/10014529726

Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers

Plas, Joep van der; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 100 (2024) 2, pp. 199-216

Persistent link: https://www.econbiz.de/10015065154

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