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Influence of selcted psychographic factors on consumers' preference of FMCG brands
Mishra, Sanjaya; Chattopadhyay, Subho - In: Global journal of business management : GJBM 7 (2013) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10010382284
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Confirmatory study on brand equity and brand loyalty : a special look at the impact of attitudinal and behavioural loyalty
Chahal, Hardeep; Bala, Madhu - In: Vision : the journal of business perspective 14 (2010) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10008647362
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Consumer perceived value and consumer loyalty in the healthcare sector
Chahal, Hardeep; Kumari, Neetu - In: Journal of relationship marketing : innovations & … 10 (2011) 2, pp. 88-112
Persistent link: https://www.econbiz.de/10009248150
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Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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Conceptualising customer experiences : significant research propositions
Chahal, Hardeep; Dutta, Kamani - In: The marketing review 14 (2014) 4, pp. 361-381
Persistent link: https://www.econbiz.de/10011444951
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Moderating role of perceived risk in credit card usage and experience link
Chahal, Hardeep; Sahi, Gurjeet Kaur; Rani, Anu - In: Journal of Indian business research 6 (2014) 3, pp. 286-308
Persistent link: https://www.econbiz.de/10010492674
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Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context
Chahal, Hardeep; Kumari, Neetu - In: International journal of pharmaceutical and healthcare … 6 (2012) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10009568634
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How perceived risk influences image and loyalty relationship in a tourist destination?dan Indian perspective
Chahal, Hardeep; Asha Devi - In: International journal of leisure and tourism marketing … 5 (2016/2017) 2, pp. 100-127
Persistent link: https://www.econbiz.de/10011937892
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
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Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector : role of relational quality and duration
Chahal, Hardeep; Renu Bala - In: Journal of Indian business research 16 (2024) 2, pp. 201-222
Persistent link: https://www.econbiz.de/10014540225