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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T. - In: Social psychology of consumer behavior, (pp. 167-200). 2009
Persistent link: https://www.econbiz.de/10003812944
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The forgotten working-class consumer
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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The nature and role of affect in consumer behavior
Cohen, Joel B.; Pham, Michel T.; Andrade, Eduardo B. - In: Handbook of consumer psychology, (pp. 297-348). 2008
Persistent link: https://www.econbiz.de/10003716200
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Rethinking Regulatory Engagement Theory
Pham, Michel T.; Avnet, Tamar - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Regulatory focus, regulatory fit, and the search and consideration of choice alternatives
Pham, Michel T.; Chang, Hannah H. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 626-640
Persistent link: https://www.econbiz.de/10008747733
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A liberating-engagement theory of consumer fun
Oh, Travis Tae; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 46-73
Persistent link: https://www.econbiz.de/10013253555
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Affect as a decision-making system of the present
Chang, Hannah H.; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10009777341