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Consumer behaviour
Brand management
18,358
Markenführung
17,948
Markenartikel
11,875
Konsumentenverhalten
11,797
Brand
10,796
Markenimage
8,414
Brand image
8,307
Urbanization
7,210
Urbanisierung
7,085
Urlaubsverhalten
6,846
Holiday behaviour
6,825
Tourismus
4,551
Tourism
4,406
Tourismusmarketing
4,008
Tourism marketing
3,990
Relationship marketing
3,703
Beziehungsmarketing
3,700
Social Web
2,566
Social web
2,562
Theorie
2,404
Theory
2,383
Deutschland
2,343
Stadtentwicklung
2,319
Destination management
2,236
Destinationsmanagement
2,235
Markenpolitik
2,234
Marketingmanagement
2,200
Urban development
2,185
Marketing management
2,175
Germany
1,996
Online-Marketing
1,985
China
1,957
Internet marketing
1,957
Customer satisfaction
1,799
Kundenzufriedenheit
1,791
Tourismuswirtschaft
1,724
Tourism industry
1,723
Werbewirkung
1,613
Advertising effects
1,590
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research-article
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German
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French
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Han, Heesup
59
Phau, Ian
48
Loureiro, Sandra Maria Correia
44
Keller, Kevin Lane
30
Dawes, John
28
Melewar, T. C.
28
Guzman, Francisco
27
Ko, Eunju
26
Wiedmann, Klaus-Peter
26
Veloutsou, Cleopatra
25
Sarkar, Abhigyan
24
Bang, Nguyen
23
Fournier, Susan
23
Diamantopoulos, Adamantios
21
Gázquez-Abad, Juan Carlos
21
Kim, Seongseop
21
Martínez-López, Francisco J.
21
Huber, Frank
20
Japutra, Arnold
20
Khan, Imran
20
Romaniuk, Jenni
20
Sattler, Henrik
20
Wong, IpKin Anthony
20
Ekinci, Yuksel
19
Hollebeek, Linda D.
19
MacInnis, Deborah J.
19
Usman, Osly
19
Valette-Florence, Pierre
19
Hwang, Jinsoo
18
Hyun, Sunghyup Sean
18
Kunkel, Thilo
18
Paul, Justin
18
Khamitov, Mansur
17
Law, Chun Hung Roberts
17
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Septianto, Felix
17
Zarantonello, Lia
17
Ahn, Jiseon
16
Dubé, Jean-Pierre
16
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Springer Fachmedien Wiesbaden
12
Information Resources Management Association
7
National Bureau of Economic Research
7
Verlag Dr. Kovač
5
OECD
4
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hay Associates
2
Helmut-Schmidt-Universität
2
IGI Global
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
United States Travel Service / Research and Analysis Division
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Published in...
All
Journal of business research : JBR
516
The journal of brand management : an international journal
338
Journal of retailing and consumer services
336
The journal of product & brand management
335
Journal of travel and tourism marketing
223
Tourism management : research, policies, practice
215
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
180
Psychology & marketing
128
International journal of hospitality management
122
Asia Pacific journal of marketing and logistics
102
Tourism management perspectives : TMP
99
Journal of marketing communications
90
European journal of marketing : EJM
89
Marketing intelligence & planning
89
International journal of contemporary hospitality management
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of promotion management : innovations in planning and applied research
74
Journal of international consumer marketing
73
Journal of strategic marketing
69
Marketing letters : a journal of research in marketing
68
Journal of marketing management : MM
67
Journal of the Academy of Marketing Science
67
International journal of advertising : the review of marketing communications
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Cogent business & management
64
International journal of internet marketing and advertising : IJIMA
63
Journal of vacation marketing
63
Journal of marketing
62
Tourism analysis : an interdisciplinary tourism & hospitality journal
62
Journal of hospitality marketing & management
61
Journal of Islamic marketing
59
International journal of consumer studies
58
International marketing review
58
Journal of fashion marketing and management
58
SpringerLink / Bücher
57
Journal of promotion management : JPM
55
The IUP journal of brand management : IJBRM
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Journal of global marketing
52
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Source
All
ECONIS (ZBW)
11,784
Other ZBW resources
49
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1
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1
The mediating role of
brand
experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
2
City branding : investigating a
brand
advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
Saved in:
3
Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo
;
Cesareo, Ludvica
- In:
Tourism and hospitality research : the surrey quarterly …
14
(
2014
)
4
,
pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
Saved in:
4
A two-level evaluation of mobile travel websites using the visitor experience and the
brand
presentation
McCabe, Mary Beth
;
Weaver, Richard
- In:
International journal of management and marketing …
13
(
2020
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012491943
Saved in:
5
Exploring behavioral differences between new and repeat cruisers to a cruise
brand
Sun, Xiaodong
;
Kwortnik, Robert
;
Gauri, Dinesh Kumar
- In:
International journal of hospitality management
71
(
2018
),
pp. 132-140
Persistent link: https://www.econbiz.de/10011849644
Saved in:
6
Destination branding by residents : the role of perceived responsibility in positive and negative word-of-mouth
Jeuring, Jelmer Hendrik Gerard
;
Haartsen, Tialda
- In:
Tourism planning & development
14
(
2017
)
2
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011647966
Saved in:
7
Muslim travelers in Asia : the destination preferences and
brand
perceptions of Malaysian tourists
Kim, Seongseop
;
Im, Holly Hyunjung
;
King, Brian
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
Saved in:
8
The impact of
brand
experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
9
Encouraging
brand
attachment on consumer behaviour : Pet-friendly tourism segment
Alves, Helena Margarida
;
Sousa, Bruno
;
Carvalho, Aida
; …
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
8
(
2022
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10013532283
Saved in:
10
The influence of negative travel-related experience on tourist's
brand
loyalty
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Mileti, Antonio
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10014330964
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