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Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions

Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the …

Persistent link: https://www.econbiz.de/10014281847

Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity

Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870

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Digital consumer engagement : examining the impact of native advertising exposure in a social network

Sussman, Kristen L.; Bright, Laura F.; Wilcox, Gary B. - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 544-561

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The effects of message tone and formats of CSR messages on engagement in social media

Chae, Myoung-Jin - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 501-511

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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism

Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529

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The lasting effects of social meia trends on advertising

Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82

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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

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Examining beliefs, values and attitudes towards social media advertisements : results from India

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454

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Pride or empathy? : exploring effective CSR communication strategies on social media

He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007

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Impact of social media advertising on millennials buying behaviour

Arora, Taanika; Kumar, Arvind; Agarwal, Bhawna - In: International journal of intelligent enterprise 7 (2020) 4, pp. 481-500

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