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Consumer behaviour
Social Web
20,181
Social web
20,147
Werbung
13,743
Online-Marketing
12,872
Internet marketing
12,649
Advertising
10,327
Konsumentenverhalten
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5,025
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4,738
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4,724
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4,652
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3,222
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3,150
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3,028
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2,867
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2,865
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2,817
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2,806
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2,647
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2,646
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2,614
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2,610
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2,583
USA
2,437
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2,392
Internet
2,367
Alkoholkonsum
2,318
United States
2,257
Alcohol consumption
2,243
Deutschland
2,231
Marketingmanagement
1,895
Marketing management
1,856
Social media
1,715
Digitalisierung
1,710
Marketing
1,705
Germany
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social media
1,667
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Septianto, Felix
27
Dwivedi, Yogesh Kumar
20
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
20
Eisend, Martin
18
Ghose, Anindya
18
Martínez-López, Francisco J.
17
Pelsmacker, Patrick de
17
Flavián Blanco, Carlos
16
Gierl, Heribert
16
Ko, Eunju
16
Thaichon, Park
16
Usman, Osly
16
Yoon, Sukki
16
Dens, Nathalie
15
Dahlén, Micael
14
Hollebeek, Linda D.
14
Law, Chun Hung Roberts
14
Quach, Sara
14
Rita, Paulo
14
Wu, Linwan
14
Yoon, Hye Jin
14
Gázquez-Abad, Juan Carlos
13
Pauwels, Koen
13
Seo, Yuri
13
Taylor, Charles Raymond
13
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Choi, Yung Kyun
12
Grewal, Dhruv
12
Mattila, Anna S.
12
Rosengren, Sara
12
Smit, Edith G.
12
Stephen, Andrew T.
12
Akram, Umair
11
Chan, Kara
11
Dodoo, Naa Amponsah
11
Pavlou, Paul A.
11
Wilbur, Kenneth C.
11
Diehl, Sandra
10
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National Bureau of Economic Research
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American Marketing Association
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Axel-Springer-Verlag
8
IGI Global
5
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
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Forschungsgruppe Konsum und Verhalten
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Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
NetLibrary, Inc
2
RWTH Aachen
2
Springer International Publishing
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
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Books on Demand GmbH <Norderstedt>
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Boston College / Department of Economics
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
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1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
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Journal of business research : JBR
390
Journal of retailing and consumer services
281
International journal of advertising : the review of marketing communications
158
Journal of marketing communications
153
International journal of internet marketing and advertising : IJIMA
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
International journal of advertising : the quarterly review of marketing communications
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of advertising research
89
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Psychology & marketing
86
Journal of promotion management : innovations in planning and applied research
84
International journal of hospitality management
76
The journal of product & brand management
76
Journal of internet commerce
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
International journal of electronic marketing and retailing : IJEMR
69
Technological forecasting & social change : an international journal
69
International journal of consumer studies
68
Journal of promotion management : JPM
64
Asia Pacific journal of marketing and logistics
58
Cogent business & management
56
Journal of marketing
56
Management science : journal of the Institute for Operations Research and the Management Sciences
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Electronic commerce research
51
Journal of electronic commerce research : JECR
50
Tourism management : research, policies, practice
49
European journal of marketing : EJM
48
Journal of marketing management : MM
48
Information systems research : ISR
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of brand management : an international journal
47
Journal of international consumer marketing
45
Journal of advertising
44
Journal of advertising : official publication of the American Academy of Advertising
44
Young consumers : insight and ideas for responsible marketers
44
International journal of technology marketing : IJTMkt
43
Journal of management information systems : JMIS
42
Journal of global marketing
39
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ECONIS (ZBW)
9,184
RePEc
2
BASE
1
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1
Social media
advertising
: the role of personal and societal norms in page like ads on
Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
The use of
Facebook
to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
5
Factors affecting attitudes and behavioural intention towards social networking
advertising
: a case of
Facebook
users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
6
A framework for
Facebook
advertising
effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Saved in:
7
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of
Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
8
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
9
Factors affecting Jordanian consumers' attitudes towards
Facebook
advertising
: case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
Persistent link: https://www.econbiz.de/10011825175
Saved in:
10
Advertisements on
Facebook
: identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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