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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory

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Brand attitudes and search engine queries

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Sponsorship effects of brand management : the role of exposure and activity involvement

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No more "good" intentions : purchase behaviors in sponsorship

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What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence

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Memorization of sport sponsorship activities: the case of the German Bundesliga

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exposure produces additional recall the amount of on screen clutter significantly affects memory in a negative direction. Brand … familiarity and previous brand purchase behavior also influence recall probability. Research limitations/implications – In order …

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Smoker's recall of fear appeal imagery : examining the effect of fear intensity and fear type

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Narrative, transportation and advertising

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