//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Tagger's delight? Disclosure a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Facebook
973
Social Web
556
Social web
556
Online-Marketing
413
Internet marketing
411
Konsumentenverhalten
186
Social media
161
social media
140
Soziales Netzwerk
116
Twitter
114
Brand management
110
Markenführung
104
Social network
100
Viral marketing
99
Virales Marketing
99
Beziehungsmarketing
94
Relationship marketing
94
Advertising effects
70
Werbewirkung
70
Brand image
69
Markenimage
69
Social Media
56
Internet
53
Marketing management
46
Marketingmanagement
46
Advertising
44
Werbung
43
social networks
43
social capital
39
Öffentlichkeitsarbeit
37
Instagram
36
Public relations
36
Marketing
33
Data protection
32
Brand
31
Datenschutz
30
Kommunikation
30
Social relations
30
Soziale Beziehungen
30
more ...
less ...
Online availability
All
Undetermined
126
Free
24
Type of publication
All
Article
186
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
173
Aufsatz in Zeitschrift
173
Aufsatz im Buch
7
Book section
7
research-article
6
Conference paper
4
Konferenzbeitrag
4
Graue Literatur
3
Hochschulschrift
3
Non-commercial literature
3
Arbeitspapier
2
Thesis
2
Working Paper
2
Collection of articles written by one author
1
Sammlung
1
more ...
less ...
Language
All
English
191
German
1
Author
All
Wiese, Melanie
5
Annamalai, Balamurugan
3
Balakrishnan, Janarthanan
3
Salgueiro, Maria de Fátima
3
Varshney, Sanjeev
3
Al-Dmour, Rand H.
2
Alryalat, Mohammad Abdallah Ali
2
Andrews, Lynda
2
Arroyo, Pilar
2
Azar, Salim L.
2
Bang Nguyen Viet
2
Benmiled-Cherif, Héla
2
Bianchi, Constanza
2
Buil, Isabel
2
Carrete-Lucero, Lorena de la Paz
2
Castillo, Gricel
2
Coulter, Keith S.
2
Dalakas, Vassilis
2
Dąbrowski, Dariusz
2
Eells, Danielle
2
Fazal-e-Hasan, Syed
2
Han, Min Chung
2
Kudeshia, Chetna
2
Langaro, Daniela
2
Machado, Joana César
2
Manickavasagam, Jeevananthan
2
Mariadoss, Babu John
2
Nguyen Yen Thi Hoang
2
Reynolds, Dennis
2
Rita, Paulo
2
Schivinski, Bruno
2
Shareef, Mahmud Akhter
2
Simon, Carina
2
Stewart, Kristin
2
Tafesse, Wondwesen
2
Tin Hoang Le
2
Vacas-de-Carvalho, Leonor
2
Wallace, Elaine
2
Aa, Eva P. van der
1
Abosag, Ibrahim
1
more ...
less ...
Institution
All
RWTH Aachen
1
Verlag Dr. Kovač
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of retailing and consumer services
7
The journal of product & brand management
7
Journal of marketing communications
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business information systems : IJBIS
4
International journal of hospitality management
4
Journal of business research : JBR
4
Corporate reputation review : an international journal
3
Global journal of business research : GJBR
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Cogent business & management
2
Electronic commerce research
2
Electronic markets : the international journal on networked business
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of sport management and marketing : IJSMM
2
International journal of technology marketing : IJTMkt
2
Journal of business economics and management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management Research Review
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Service business
2
The journal of brand management : an international journal
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asian journal of business and accounting : AJBA
1
Biometrics and neuroscience research in business and management : advances and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business horizons
1
Central European business review : CEBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
186
Other ZBW resources
6
Showing
1
-
10
of
192
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Testing a conceptual model of
Facebook
brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
3
Does a virtual like cause actual liking? : how following a brand's
facebook
updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
4
A picture is worth a thousand words : segmenting consumers by
Facebook
profile images
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
Saved in:
5
Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente
;
Peiró-Signes, Angel
; …
- In:
International business and economics research journal
13
(
2014
)
7
,
pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
Saved in:
6
The value of user's
Facebook
profile data for product recommendation generation
Heimbach, Irina
;
Gottschlich, Jörg
;
Hinz, Oliver
- In:
Electronic markets : the international journal on …
25
(
2015
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10011301867
Saved in:
7
Hotel attribute performance, eWOM motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
8
EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh
;
Michaud, Mélissa
- In:
International journal of hospitality management
46
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
Saved in:
9
Knowledge sharing in online brand communities
Sloan, Sarah
;
Bodey, Kelli
;
Jones, Richard
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 320-345
Persistent link: https://www.econbiz.de/10011305124
Saved in:
10
Perception of Indian consumers towards social media advertisements in
Facebook
, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->