Narrow search
Showing 1 - 10 of 3,054
Cover Image
Electronic service quality and value : do consumer knowledge-related resources matter?
Barrutia, José M.; Gilsanz, Ainhize - In: Journal of service research : JSR 16 (2013) 2, pp. 231-246
Persistent link: https://www.econbiz.de/10009774866
Cover Image
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Cover Image
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie; Murphy, Jamie - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Cover Image
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Cover Image
Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
Cover Image
A service ecosystem experience-based framework for sport marketing
Tsiotsou, Rodoula H. - In: The service industries journal 36 (2016) 11/12, pp. 478-509
Persistent link: https://www.econbiz.de/10011657346
Cover Image
Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen; Sato, Mikihiro; Baker, Bradley J.; … - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
Cover Image
Service-dominant logic and consumer culture theory : natural allies in an emerging paradigm
Arnould, Eric J. - 2007
Persistent link: https://www.econbiz.de/10003500084
Cover Image
The context of experience
Akaka, Melissa Archpru; Vargo, Stephen L.; Schau, Hope … - In: Journal of service management 26 (2015) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Cover Image
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583