Similar Search Results

Millennials alumni and donor behaviour : an insight from management-based university in Malaysia

Hasnizam Shaari; Phoon Lee Yong; Salniza Md. Salleh; … - In: International journal of applied management science 11 (2019) 4, pp. 352-369

Persistent link: https://www.econbiz.de/10012160433

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

A forgotten tale of lurking engagement and social media-based brand communities

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd; … - In: Journal of internet commerce 22 (2023) 2, pp. 189-223

Persistent link: https://www.econbiz.de/10014288099

The effects of customer focus on new product performance

Mokhtar, Sany Sanuri Mohd - In: Business strategy series 14 (2013) 2/3, pp. 67-71

Persistent link: https://www.econbiz.de/10009759360

The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Salimon, Maruf Gbadebo; Bin Yusoff, Rushami Zien; … - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 558-582

Persistent link: https://www.econbiz.de/10011725697

Managing consumer-based brand equity through brand experience in Islamic banking

Mohsin Altaf; Iqbal, Naveed; Mokhtar, Sany Sanuri Mohd; … - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 218-242

Persistent link: https://www.econbiz.de/10011750274

Impact of after-sales service on consumer behavioural intentions

Aslam, Wajeeha; Farhat, Kashif - In: International journal of business and systems research … 14 (2020) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012168722

Building brand loyalty : an application of expectation confirmation model in mobile social commerce

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...

Persistent link: https://www.econbiz.de/10012153426

Adoption of Android smartphones and intention to pay for mobile internet : an empirical analysis of consumers in Pakistan

Aslam, Wajeeha; Farhat, Kashif; Ejaz, Laraib; Arif, Imtiaz - In: International journal of business innovation and … 21 (2020) 3, pp. 428-446

Persistent link: https://www.econbiz.de/10012199549

Impact of spirituality, religiosity, knowledge and attitude on green purchase intention in Pakistan

Aslam, Wajeeha; Razzaque, Owais; Arif, Imtiaz; Farhat, … - In: International journal of green economics : IJGE 16 (2022) 4, pp. 331-354

Persistent link: https://www.econbiz.de/10014312324