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~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
17,817
Erfolgsfaktor
17,745
Markenführung
17,404
Success factor
15,710
Konsumentenverhalten
8,075
Karriereplanung
7,545
Markenimage
7,367
Brand image
7,276
Career development
7,253
Reputation
6,095
Brand
5,441
Markenartikel
5,438
Deutschland
5,027
Germany
4,642
Erwerbsverlauf
4,372
Occupational attainment
4,355
Theorie
3,452
Theory
3,382
Beziehungsmarketing
3,251
Relationship marketing
3,243
USA
2,252
Social Web
2,205
Markenpolitik
2,202
Social web
2,202
Firmenimage
2,153
Corporate reputation
2,149
United States
2,146
Unternehmensgründung
2,056
Unternehmenserfolg
1,938
Business start-up
1,933
Strategisches Management
1,922
Online-Marketing
1,914
Internet marketing
1,880
Marketingmanagement
1,826
Marketing management
1,793
Firm performance
1,728
Führungskräfte
1,672
Managers
1,661
Innovation
1,561
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Phau, Ian
34
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
29
Ko, Eunju
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Gázquez-Abad, Juan Carlos
16
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Casidy, Riza
14
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Ahn, Jiseon
13
Dens, Nathalie
13
Huber, Frank
13
Ko, Yong Jae
13
Park, C. Whan
13
Park, Jungkun
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Christodoulides, George
12
De Chernatony, Leslie
12
Diallo, Mbaye Fall
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
6
National Bureau of Economic Research
6
American Marketing Association
3
Edward Elgar Publishing
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Ökologische Kommunikation mbH
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
MCDP International UG (haftungsbeschränkt)
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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Journal of business research : JBR
421
The journal of product & brand management
288
The journal of brand management : an international journal
275
Journal of retailing and consumer services
265
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
83
European journal of marketing : EJM
80
Journal of marketing communications
79
Marketing intelligence & planning
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of internet marketing and advertising : IJIMA
62
Journal of strategic marketing
62
International journal of advertising : the review of marketing communications
61
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
58
SpringerLink / Bücher
58
Journal of the Academy of Marketing Science
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
52
Journal of promotion management : JPM
51
International marketing review
50
Journal of marketing management : MM
49
Journal of marketing
47
Cogent business & management
45
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
The journal of consumer marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
37
Journal of Islamic marketing
37
European journal of marketing
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of contemporary hospitality management
35
Journal of international marketing
35
Journal of retailing
34
International journal of advertising : the quarterly review of marketing communications
32
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ECONIS (ZBW)
8,070
Other ZBW resources
47
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1
Antecedents brand trust and private universities
reputation
Husda, Nur Elfi
;
Ratnawati, Tri
;
Kusumaningtyas, Amiartuti
- In:
International journal of economics and finance
9
(
2017
)
8
,
pp. 76-87
Persistent link: https://www.econbiz.de/10011714710
Saved in:
2
Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia
;
Maheshwari, Vishwas
; …
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
Saved in:
3
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
4
Social-relational capabilities : strategic transformation of brand resources to increase brand equity
Mathur, Manisha
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 73-103
Persistent link: https://www.econbiz.de/10014558993
Saved in:
5
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
6
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
7
Exploring brand identity, meaning, image, and
reputation
(BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
8
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
9
Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP) : the case of men's apparel category in South Korea
Lee, Eun-Jung
;
Rhee, Eun-Young
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 465-489
Persistent link: https://www.econbiz.de/10003745631
Saved in:
10
Consumer acceptability of brand extensions : the role of brand
reputation
and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
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