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The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon; Jo, Sang Hyun - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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Rethinking brand loyalty in an age of interactivity
Schulz, Don E.; Block, Martin P. - In: The IUP journal of brand management : IJBRM 9 (2012) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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Do you like being labeled a 60-plus? : how retirees develop group identification and evaluate age-related labels
Wolf, Friedemann; Bekk, Magdalena; Sandner, Philipp; … - In: Marketing : ZFP ; journal of research and management 37 (2015) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011560946
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The impact of age in the generation of satisfaction and WOM in mobile shopping
San-Martín, Sonia; Prodanova, Jana; Jiménez, Nadia - In: Journal of retailing and consumer services 23 (2015), pp. 1-8
Persistent link: https://www.econbiz.de/10010503940
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Effects of difference age and information searching level on attitudes toward innovative product
Lee, Sinae; Min, Dongwon - In: Asia marketing journal 25 (2023) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10014309169
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria; Opitz, Christian; Welpe, Isabell M.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 361-374
Persistent link: https://www.econbiz.de/10011486571