"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--

Supermarket retailers in India are amidst of fierce competition from not just their Indian counterparts but also strong foreign players. The only way out for survival is through attainment of competitive advantage. Though competitive advantage has always been at the heart of firms operating in...

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

The consumer is changing. The millennial consumer is a paradigm of growing economic pressure and increasing competitive options. They are more capricious and less loyal. They have less time but are more conscientious. They prefer experiences over products. Today's consumer is entirely different...