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The brand I call home? : employee-brand appropriation at IKEA
Tarnovskaya, Veronika V. - In: Branded lives : the production and consumption of …, (pp. 128-147). 2011
Persistent link: https://www.econbiz.de/10009384357
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411
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Brand extension effects on brand equity : a cross-national study
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of business ethics : JBE 162 (2020) 3, pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
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When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
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A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra; Christodoulides, Geoge; De … - In: The journal of product & brand management 22 (2013) 3, pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
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Consumer response to gift promotions
Montaner, Teresa; De Chernatony, Leslie; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10009231639