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~subject:"Customer integration"
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Customer integration
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
28
Relationship marketing
28
Internet marketing
27
Online-Marketing
26
Marketing management
24
Marketingmanagement
24
Advertising
22
Werbung
22
E-commerce
19
Electronic Commerce
19
Advertising effects
18
Werbewirkung
18
Theorie
16
Theory
16
Einzelhandel
15
Innovation
15
Retail trade
15
Social Web
15
Social web
15
USA
15
United States
15
Innovation management
13
Innovationsmanagement
13
Online retailing
12
Online-Handel
12
Distribution channel
11
Vertriebsweg
11
Brand management
10
Markenführung
10
Mobile communications
10
Mobilkommunikation
10
Kundenintegration
9
Brand image
8
Customer value
8
Markenimage
8
Personalization
8
Viral marketing
8
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English
9
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Malthouse, Edward C.
9
Calder, Bobby J.
6
Hollebeek, Linda D.
3
Collinger, Tom
2
Maslowska, Ewa
2
Vandenbosch, Mark B.
2
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Doorn, Jenny van
1
Gopalakrishna, Srinath
1
Hessary, Yasaman Kamyab
1
Kim, Su Jung
1
Lawrence, Justin M.
1
Libai, Barak
1
Wang, Wei-Lin
1
Zhou, Yayu
1
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Journal of marketing management : MM
2
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing analytics : JMA
1
Journal of media business studies
1
Journal of service management
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Journal of service research : JSR
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ECONIS (ZBW)
9
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1
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
2
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
3
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
4
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
5
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
6
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
7
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
8
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
9
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
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