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Customer integration
Markenartikel
9,324
Brand
8,285
Brand management
5,689
Markenführung
5,686
Konsumentenverhalten
5,314
Consumer behaviour
5,310
Kundenintegration
4,056
Markenimage
3,570
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3,540
Beziehungsmarketing
2,736
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2,733
Social Web
1,374
Social web
1,374
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1,080
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1,078
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658
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641
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626
Germany
625
Customer satisfaction
581
Kundenzufriedenheit
580
Werbewirkung
575
Advertising effects
564
Handelsmarke
543
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526
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523
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473
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Herstatt, Cornelius
35
Hollebeek, Linda D.
30
Piller, Frank T.
27
Hippel, Eric von
26
Füller, Johann
19
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
15
Brodie, Roderick J.
14
Franke, Nikolaus
14
Jacob, Frank
14
Witell, Lars
14
Brem, Alexander
13
Conduit, Jodie
13
De Jong, Jeroen P. J.
13
Ihl, Christoph
13
Schreier, Martin
13
Fließ, Sabine
12
Leimeister, Jan Marco
12
Oliveira, Pedro
12
Ramaswamy, Venkatram
12
Cova, Bernard
11
Hajli, Nick
11
Hyysalo, Sampsa
11
Kleinaltenkamp, Michael
11
Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
11
Rahman, Zillur
11
Schweisfurth, Tim
11
Bilgram, Volker
10
Bretschneider, Ulrich
10
Hadwich, Karsten
10
Jaakkola, Elina
10
Nambisan, Satish
10
Hienerth, Christoph
9
Kristensson, Per
9
Kumar, V.
9
Lüthje, Christian
9
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Springer Fachmedien Wiesbaden
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IGI Global
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Campus Verlag
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Center of Market Oriented Product and Production Management
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Daimler und Benz Stiftung
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Dr. Rainer Hampp <Firma>
1
Evangelische Akademie Loccum
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachhochschule für Technik und Wirtschaft Berlin
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Handelshochschule Leipzig
1
ICServ <5., 2017, Wien>
1
Innovation Symposium <2, 2009, New York, NY>
1
Innovationsforum <Daimler und Benz Stiftung> <10., 2014, Berlin>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Services Management <North Cyprus)>
1
International Society for Professional Innovation Management
1
International Telecommunications Society
1
Johannes Gutenberg-Universität Mainz
1
John Wiley and Sons <Hoboken, NJ>
1
Josef Eul Verlag GmbH
1
National Bureau of Economic Research
1
Panepistēmio Kypru / Department of Economics
1
Product Development & Management Association
1
Salzburg Research Forschungsgesellschaft
1
Springer Gabler <Firma>
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Swisscom
1
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1
Technische Universität Darmstadt
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Technische Universität Dresden
1
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Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
74
Journal of service management
49
SpringerLink / Bücher
47
International journal of innovation management
45
The journal of business & industrial marketing
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
International journal of hospitality management
37
Research policy : policy, management and economic studies of science, technology and innovation
35
Journal of strategic marketing
32
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Tourism management : research, policies, practice
21
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
European management journal
17
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
European journal of marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Psychology & marketing
16
Revolutionizing innovation : users, communities, and open innovation
16
International journal of product development : IJPD
15
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ECONIS (ZBW)
4,037
Other ZBW resources
8
RePEc
2
BASE
1
EconStor
1
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1
Brand
familiarity and product knowledge in customization
Loginova, Oksana
- In:
International journal of economic theory
6
(
2010
)
3
,
pp. 297-309
Persistent link: https://www.econbiz.de/10008652105
Saved in:
2
Empowering brands with customer integration, classification, benefits and success factors
Sesselmann, Jörg
-
2016
Persistent link: https://www.econbiz.de/10011396609
Saved in:
3
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of
brand
meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
4
Fuzzy promises : explicative definitions of
brand
promise delivery
Anker, Thomas Boysen
;
Kappel, Klemens
;
Eadie, Douglas
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 267-287
Persistent link: https://www.econbiz.de/10009658908
Saved in:
5
Effects of co-creation claim on consumer
brand
perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
6
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
7
Influences of customer participation and customer
brand
engagement on
brand
loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
8
An integrated model of customer-
brand
engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
9
The psychological mechanism of
brand
co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
10
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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