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Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
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The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid; Kiefer, Kip; Fetscherin, Marc; … - In: Journal of consumer marketing 40 (2023) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria; García-Madariaga, Jesús; … - In: Marketing intelligence & planning 42 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam; Sumiati; Surachman - 2023
Persistent link: https://www.econbiz.de/10014414358
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A study on customer’s perception of Croatia’s banking industry
Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
Persistent link: https://www.econbiz.de/10012178457
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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Society and business review 12 (2017) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10011690815