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Factors affecting online tourism group buying and the moderating role of loyalty

Kim, Myung-Ja; Lee, Choong-Ki; Chung, Namho; Kim, Woo Gon - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 380-394

Persistent link: https://www.econbiz.de/10010358298

How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust

Sarmad, Imran; Ali, Rizwan - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 191-213

A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes behind these correlations are yet not fully understood. The purpose of this study is to investigate the relation that exists between customer advocacy and brand loyalty in the...

Persistent link: https://www.econbiz.de/10014261198

Understanding drivers of consumer loyalty in the banking industry : a comparative study of Generation Z individuals exhibiting high vs. low financial literacy

Vlašić, Goran; Keleminić, Kristijan; Šubić, Roman - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 213-235

Persistent link: https://www.econbiz.de/10013502526

Modelling customer advocacy : a PLS path modeling approach

Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398

Persistent link: https://www.econbiz.de/10011479430

Exploring the link between customer experience-loyalty-consumer spend

Srivasta, Mala; Kaul, Dimple - In: Journal of retailing and consumer services 31 (2016), pp. 277-286

Persistent link: https://www.econbiz.de/10011528711

Antecedents of customer loyalty in mobile phone service : a study from Sub-Saharan Africa

Amponsah, David K.; Thompson, W. Frank <Jr.>; Mosley, … - In: International journal of business and emerging markets … 11 (2019) 3, pp. 201-224

Persistent link: https://www.econbiz.de/10012153224

The enhanced loyalty drivers of customers acquired through referral reward programs

Ramaseshan, B.; Wirtz, Jochen; Georgi, Dominik - In: Journal of service management 28 (2017) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10011731220

Effects of quality and corporate social responsibility on loyalty

Chomvilailuk, Rojanasak; Butcher, Ken - In: The service industries journal 34 (2014) 11/12, pp. 938-954

Persistent link: https://www.econbiz.de/10010394586

The influence of electronic service quality on loyalty in postal services : the mediating role of satisfaction

Águila-Obra, Ana Rosa del; Padilla-Meléndez, Antonio; … - In: Total quality management & business excellence : an … 24 (2013) 10, pp. 1111-1123

Persistent link: https://www.econbiz.de/10009793746

A patron, a referral and why in Macau casinos : the case of mainland Chinese gamblers

Zeng, Zhong Lu; Prentice, Catherine - In: International journal of hospitality management 36 (2014), pp. 167-175

Persistent link: https://www.econbiz.de/10010239298