digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …

The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase … Media Marketing and Brand Equity. The role of social media marketing efforts through Brand equity directly affects customer … equity: The role of social media marketing efforts through Brand equity has a direct significant effect on Purchase Intention …