Narrow search
Showing 1 - 10 of 5,887
Cover Image
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Cover Image
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee; Ko, Eunju; Joung, Heerim; Kim, Sang Jin - In: Journal of business research : JBR 117 (2020), pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Cover Image
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Cover Image
Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8
digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …
Persistent link: https://www.econbiz.de/10014536023
Cover Image
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi; Le, Angelina Nhat Hanh - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Cover Image
The Art of Luxury Experience : Customer Experience Management zur erfolgreichen Umsetzung von Luxusmarkenerlebnissen
Meurer, Jörg; Hirschsteiner, Stephan - In: Identitätsbasierte Luxusmarkenführung : Grundlagen - …, (pp. 201-220). 2012
Persistent link: https://www.econbiz.de/10009690093
Cover Image
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Cover Image
Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun; Park, Geebum; Lee, Yeonjoo; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 12, pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
Cover Image
The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal; Bergera, Ron - In: Services marketing quarterly 39 (2018) 2, pp. 140-155
Persistent link: https://www.econbiz.de/10011859506
Cover Image
21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638