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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … fashion brands. Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed …

Persistent link: https://www.econbiz.de/10014536023

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

Persistent link: https://www.econbiz.de/10014309235

Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis

Nagaraj, Samala; Singh, Sapna - In: International journal of e-business research : an … 14 (2018) 3, pp. 34-53

Persistent link: https://www.econbiz.de/10011886502

The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes

Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: International journal of internet marketing and … 10 (2016) 4, pp. 223-254

Persistent link: https://www.econbiz.de/10011688467

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

Enhancing brand loyalty through online brand communities : the role of community benefits

Huang, Travis K.; Wang, Yi-Ting; Lin, Kuan-Yu - In: The journal of product & brand management 31 (2022) 5, pp. 823-838

Persistent link: https://www.econbiz.de/10013407539

How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context

Yee, Wong Foong; Ng, Siew Imm; Seng, Kaixin; Lim, Xin-Jean - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 114-130

Persistent link: https://www.econbiz.de/10013258517

Linking social media marketing efforts with customer brand engagement in driving brand loyalty

Aljuhmani, Hasan Yousef; Elrehail, Hamzah; Bayram, Pelin; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1719-1738

Persistent link: https://www.econbiz.de/10014315799

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