Jauncey, Stuart; Mitchell, Ian; Slamet, Pamudji - In: International Journal of Contemporary Hospitality Management 7 (1995) 4, pp. 23-26
Definitions of yield management vary in terms of their content and focus. Develops a “best fit” definition of yield management of the hotel sector by reviewing the literature in this area and extracting the key words and central meanings used. In addition, produces a list of eight features...