//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsqualität
Einzelhandel
Markenführung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
more ...
less ...
Online availability
All
Undetermined
8,234
Free
2,762
Type of publication
All
Article
13,580
Book / Working Paper
3,407
Journal
19
Type of publication (narrower categories)
All
Article in journal
12,585
Aufsatz in Zeitschrift
12,585
Aufsatz im Buch
956
Book section
956
Graue Literatur
465
Non-commercial literature
465
Hochschulschrift
415
Working Paper
326
Arbeitspapier
318
Thesis
310
Collection of articles of several authors
170
Sammelwerk
170
Conference paper
143
Konferenzbeitrag
143
Aufsatzsammlung
115
Case study
75
Fallstudie
75
Reprint
68
Konferenzschrift
50
Bibliografie enthalten
49
Bibliography included
49
Conference proceedings
26
Collection of articles written by one author
21
Sammlung
21
Handbook
20
Handbuch
20
Lehrbuch
16
Ratgeber
15
Guidebook
14
Textbook
13
Market information
9
Marktinformation
9
Amtsdruckschrift
8
Bibliografie
8
Dissertation u.a. Prüfungsschriften
8
Government document
8
Statistik
7
Systematic review
6
Übersichtsarbeit
6
Mehrbändiges Werk
5
more ...
less ...
Language
All
English
16,057
German
909
French
20
Undetermined
9
Polish
8
Italian
7
Swedish
5
Norwegian
3
Russian
3
Spanish
3
Danish
2
Czech
1
Finnish
1
Dutch
1
Romanian
1
more ...
less ...
Author
All
Han, Heesup
51
Loureiro, Sandra Maria Correia
41
Phau, Ian
37
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
32
Grewal, Dhruv
32
Usman, Osly
31
Mattila, Anna S.
29
Burmann, Christoph
28
Ko, Eunju
28
Hollebeek, Linda D.
26
Baumgarth, Carsten
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Paul, Justin
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Japutra, Arnold
23
Pantano, Eleonora
23
Prentice, Catherine
23
Rajagopal
23
Sreejesh, S.
23
Balaji, M. S.
22
Rahman, Zillur
22
Bauer, Hans H.
21
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Guzman, Francisco
21
Khan, Imran
21
Martínez-López, Francisco J.
21
Schramm-Klein, Hanna
21
Dawes, John
20
Diamantopoulos, Adamantios
20
Park, Jungkun
20
Veloutsou, Cleopatra
20
Gijsbrechts, Els
19
Khare, Arpita
19
Roy, Sanjit
19
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
28
National Bureau of Economic Research
10
Information Resources Management Association
8
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
American Marketing Association
4
Books on Demand GmbH <Norderstedt>
4
Haufe-Lexware GmbH & Co. KG
4
Verlag Dr. Kovač
4
Erasmus Research Institute of Management
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Friedrich-Schiller-Universität Jena
2
Goethe-Universität Frankfurt am Main
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nordic Council of Ministers
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Zukunftsinstitut
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Associazione Studi e Ricerche per il Mezzogiorno
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Brandsboard e.V.
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
836
Journal of business research : JBR
653
The journal of brand management : an international journal
347
The journal of product & brand management
320
International journal of hospitality management
259
Journal of retailing
161
International journal of retail & distribution management
151
Psychology & marketing
149
European journal of marketing : EJM
138
The international review of retail, distribution and consumer research
130
Asia Pacific journal of marketing and logistics
129
The journal of services marketing
129
Marketing intelligence & planning
105
International journal of contemporary hospitality management
104
Journal of strategic marketing
104
Cogent business & management
102
Journal of hospitality marketing & management
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of travel and tourism marketing
92
SpringerLink / Bücher
92
Journal of the Academy of Marketing Science
90
The service industries journal
90
International journal of retail and distribution management
88
Journal of marketing communications
86
Journal of marketing
85
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
83
Journal of fashion marketing and management
81
Services marketing quarterly
80
International journal of consumer studies
78
Journal of international consumer marketing
76
International journal of electronic marketing and retailing : IJEMR
70
Journal of marketing management : MM
70
Marketing letters : a journal of research in marketing
67
The journal of consumer marketing
65
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
International journal of advertising : the review of marketing communications
59
Journal of global marketing
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Tourism management : research, policies, practice
58
more ...
less ...
Source
All
ECONIS (ZBW)
16,969
USB Cologne (EcoSocSci)
22
EconStor
8
RePEc
3
BASE
2
OLC EcoSci
2
Showing
1
-
10
of
17,006
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->