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Purpose – This study's aim is to contribute to the setting/industry specific metrics vs. the SERVQUAL metric debate by evaluating, against each other, two banking specific and two generic metrics in a banking setting. The study also revisits the causality of relationships between customer...
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Abstract: Purpose – This study intends to build a retail-banking specific quality scale and, through its examination and comparison to the SERVQUAL and BSQ metrics that are currently used in banking, to deepen our understanding of quality determinants in the industry. Furthermore, the study is...
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