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Nachfragerevidenz im Dienstleistungsbereich : Konzeptualisierung und Operationalisierung

Malicha, Regina - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002678241

Die Beurteilung von Dienstleistungen : Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe

Göbl, Martin - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001754354

Measuring customer experience in service : a systematic review

Bueno, Eduardo Veiga; Weber, Tiziana Brenner Beauchamp; … - In: The service industries journal 39 (2019) 11/12, pp. 779-798

Persistent link: https://www.econbiz.de/10012205844

Service relationships and the customer disengagement : engagement conundrum

Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806

Persistent link: https://www.econbiz.de/10011309054

Evidence use as sociomaterial practice? : a qualitative study of decision-making on introducing service innovations in health care

Turner, Simon; D'Lima, Danielle; Sheringham, Jessica; … - In: Public management review 24 (2022) 7, pp. 1075-1099

Persistent link: https://www.econbiz.de/10013355275

Creating a Customer Experience-Centric Startup : A Step-by-Step Framework

Suwelack, Thomas; Stegemann, Manuel; Ang, Feng Xia - 2022

1. Introduction -- 2. Concept, Relevance and Management of CX -- 3. Starting a Start-Up -- 4. Understanding The Outside World: Customers & The Surrounding Environment -- 5. Outside-In: Defining the CX-Centric Business DNA—The Why, How, and What of a Start-Up -- 6. Inside-Out: Testing,...

Persistent link: https://www.econbiz.de/10012814820

Services marketing : text and cases

Baron, Steve; Harris, Kim; Hilton, Toni - 2009 - 3. ed.

Persistent link: https://www.econbiz.de/10003754631

Service provider - customer interactions : key to success of innovative services

Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]

The majority of service providers have recognized the need to develop innovative services that meet sophisticated … customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and … products rather than services. However, research in service related innovation activities is highly rewarding, as the service …

Persistent link: https://www.econbiz.de/10009424474

Value-added university services : the importance of on-campus recreational facilities

Fine, Monica B.; Clark, Melissa N.; Scheuer, Cara-Lynn - In: Services marketing quarterly 37 (2016) 1, pp. 24-35

Persistent link: https://www.econbiz.de/10011452135

Annäherung an das Phänomen der compliance und seine Implikationen für das Marketing

Amarotico, Julia - 2001

Persistent link: https://www.econbiz.de/10001752452

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