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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - 2024
1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...
Persistent link: https://www.econbiz.de/10015056760
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid - In: Digital innovations for customer engagement, …, (pp. 144-161). 2020
Persistent link: https://www.econbiz.de/10012237990
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Transformative value co-creation with older customers in e-services : exploring the influence of customer participation on appreciation of digital affordances and well-being
Zhang, Yu; Su, Jiafu; Guo, Honggui; Lee, Jeoung Yul; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013364473
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The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
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The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina; Martín Peña, María Luz; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
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How to capture the B2B platform opportunity
Riemensperger, Frank; Falk, Svenja - In: Electronic markets : EM ; the international journal of … 30 (2020) 1, pp. 61-63
Persistent link: https://www.econbiz.de/10012419457
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183