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The impact of CRM components system on customer retention in the telecom industry : a case of Y-Telecom in Yemen

Alhakimi, Wail; Ghaleb, Abdulsalam - In: Middle East journal of management : MEJM 6 (2019) 4, pp. 378-409

Persistent link: https://www.econbiz.de/10012111773

The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...

Wandoko, Wanda; Panggati, Ignatius Enda - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 148-167

Persistent link: https://www.econbiz.de/10013336327

Transformative value co-creation with older customers in e-services : exploring the influence of customer participation on appreciation of digital affordances and well-being

Zhang, Yu; Su, Jiafu; Guo, Honggui; Lee, Jeoung Yul; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013364473

The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

Positive customer churn : an application to online dating

Dechant, Andrea; Spann, Martin; Becker, Jan U. - In: Journal of service research 22 (2019) 1, pp. 90-100

Persistent link: https://www.econbiz.de/10012005779

Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction

Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56

Persistent link: https://www.econbiz.de/10011645105

How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

Persistent link: https://www.econbiz.de/10011555102

Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications

Schulten, Matthias Bernhard; Schaefer, Fabian - In: The international review of retail, distribution and … 25 (2015) 5, pp. 516-528

Persistent link: https://www.econbiz.de/10011534176

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM

Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17

Persistent link: https://www.econbiz.de/10012171958

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