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~subject:"E-commerce"
~subject:"Kundenmanagement"
~subject:"Supplier relationship management"
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E-commerce
Kundenmanagement
Supplier relationship management
Relationship marketing
25,998
Beziehungsmarketing
25,323
Social Web
20,371
Social web
20,340
Digitalisierung
16,106
Customer satisfaction
15,310
Consumer behaviour
15,262
Konsumentenverhalten
15,067
Digitization
13,764
Kundenzufriedenheit
13,724
Service quality
7,860
Dienstleistungsqualität
7,666
Online-Marketing
6,774
Internet marketing
6,654
Electronic Commerce
5,375
Deutschland
4,741
Germany
4,472
Brand management
3,984
Markenführung
3,977
Online-Handel
3,240
Online retailing
3,229
Innovation
3,205
Theorie
2,987
Theory
2,975
Viral marketing
2,895
Virales Marketing
2,895
Brand image
2,776
Markenimage
2,769
Marketingmanagement
2,729
Marketing management
2,698
Soziales Netzwerk
2,559
Lieferantenmanagement
2,557
Informationstechnik
2,445
Social network
2,404
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2,361
Internet
2,250
USA
2,216
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Homburg, Christian
34
Bruhn, Manfred
33
Svensson, Göran
31
Schüller, Anne M.
24
Hippner, Hajo
20
Wirtz, Bernd W.
20
Günter, Bernd
18
Helmke, Stefan
18
Eggert, Andreas
17
Bauer, Hans H.
16
Piller, Frank T.
16
Kumar, V.
15
Wilde, Klaus D.
15
Fink, Klaus-J.
13
Helm, Sabrina
13
Krafft, Manfred
13
Ahlert, Dieter
12
Fuchs, Gerhard
12
Grönroos, Christian
12
Hennig-Thurau, Thorsten
12
Kleinaltenkamp, Michael
12
Kollmann, Tobias
12
Muther, Andreas
12
Mysen, Tore
12
Naudé, Peter
12
Palmatier, Robert W.
12
Payne, Adrian
12
Pompe, Hans-Georg
12
Reinartz, Werner J.
12
Uebel, Matthias
12
Belz, Christian
11
Keuper, Frank
11
Thaichon, Park
11
Dangelmaier, Wilhelm
10
Geffroy, Edgar K.
10
Gil Saura, Irene
10
Ivens, Björn Sven
10
Jacob, Frank
10
Mohammad Nabil Almunawar
10
Mpinganjira, Mercy
10
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Springer Fachmedien Wiesbaden
49
IGI Global
22
World Bank Group
21
Haufe-Lexware GmbH & Co. KG
8
Nomos Verlagsgesellschaft
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
World Bank
6
Campus Verlag
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
OECD
5
Springer-Verlag GmbH
5
NetLibrary, Inc
4
Organisation for Economic Co-operation and Development
4
Verlag Franz Vahlen
4
Books on Demand GmbH <Norderstedt>
3
Erich-Schmidt-Verlag <Berlin>
3
Gottfried Wilhelm Leibniz Universität Hannover
3
Hochschule für Technik und Wirtschaft Berlin
3
Kassel University Press GmbH
3
MITP Verlags-GmbH & Co. KG
3
Shaker Verlag
3
Technische Universität Dresden
3
UNCTAD
3
UVK Verlag
3
W. Kohlhammer GmbH
3
Albrecht Knaus Verlag
2
Berliner Wissenschafts-Verlag
2
Bund-Verlag
2
Bundesvereinigung Logistik
2
BusinessVillage GmbH
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Carl Hanser Verlag
2
De Gruyter Oldenbourg
2
Deutsche Marketing-Vereinigung
2
Deutscher Direktmarketing-Verband
2
Deutschland / Bundesministerium für Wirtschaft und Energie
2
Droege & Comp. <Düsseldorf>
2
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Industrial marketing management : the international journal for industrial and high-tech firms
273
SpringerLink / Bücher
200
Journal of business research : JBR
156
The journal of business & industrial marketing
133
Journal of retailing and consumer services
95
Springer eBook Collection
55
Gabler Edition Wissenschaft
54
Technological forecasting & social change : an international journal
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
International journal of electronic customer relationship management : IJECRM
46
Journal of business-to-business marketing
46
Springer eBook Collection / Business and Economics
44
Electronic commerce research
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of business information systems : IJBIS
38
Journal of management information systems : JMIS
38
Journal of internet commerce
35
International journal of production economics
34
Journal of the Academy of Marketing Science
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
33
Journal of strategic marketing
33
The service industries journal
32
Information systems research : ISR
30
Journal of marketing
30
The journal of services marketing
28
Journal of open innovation : technology, market, and complexity
27
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Asia Pacific journal of marketing and logistics
25
Electronic markets : EM ; the international journal of electronic commerce and business media
25
Journal of retailing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of electronic commerce research : JECR
24
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
24
Service business
24
International journal of electronic commerce : IJEC
23
International journal of hospitality management
23
Research
23
Business horizons
22
Electronic markets : the international journal on networked business
22
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Source
All
ECONIS (ZBW)
8,508
USB Cologne (EcoSocSci)
877
USB Cologne (business full texts)
5
BASE
2
RePEc
2
Other ZBW resources
2
EconStor
1
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71
How to capture the B2B platform opportunity
Riemensperger, Frank
;
Falk, Svenja
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10012419457
Saved in:
72
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
73
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
74
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
75
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
76
The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.
;
Hair, Joseph F.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
Saved in:
77
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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78
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
79
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
80
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
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