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~subject:"E-commerce"
~subject:"Markenführung"
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E-commerce
Markenführung
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
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9,376
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9,114
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9,036
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8,922
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5,523
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4,841
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4,837
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4,570
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4,515
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4,489
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4,365
Dienstleistungsqualität
4,316
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4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
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3,232
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3,189
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3,108
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Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Bauer, Hans H.
26
Ko, Eunju
26
Baumgarth, Carsten
25
Bang, Nguyen
24
De Chernatony, Leslie
24
Han, Heesup
24
Sarkar, Abhigyan
23
Esch, Franz-Rudolf
22
Usman, Osly
22
Wiedmann, Klaus-Peter
22
Fournier, Susan
21
Hollebeek, Linda D.
21
Japutra, Arnold
21
Guzman, Francisco
20
Khan, Imran
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Huber, Frank
19
MacInnis, Deborah J.
19
Rahman, Zillur
19
Dawes, John
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Steenkamp, Jan-Benedict E. M.
18
Christodoulides, George
17
Fetscherin, Marc
16
Romaniuk, Jenni
16
Ahn, Jiseon
15
Dwivedi, Yogesh Kumar
15
Gázquez-Abad, Juan Carlos
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Sreejesh, S.
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
11
Information Resources Management Association
9
NetLibrary, Inc
8
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6
American Marketing Association
4
Edward Elgar Publishing
4
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
OECD
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
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2
Maastricht Research School of Economics of Technology and Organizations
2
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
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1
Brandsboard e.V.
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Campus Verlag
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1
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1
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Journal of business research : JBR
513
Journal of retailing and consumer services
414
The journal of brand management : an international journal
344
The journal of product & brand management
316
Psychology & marketing
115
Asia Pacific journal of marketing and logistics
109
International journal of hospitality management
100
European journal of marketing : EJM
98
Journal of marketing communications
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of fashion marketing and management
80
Marketing intelligence & planning
78
International journal of internet marketing and advertising : IJIMA
77
SpringerLink / Bücher
76
Journal of strategic marketing
75
Journal of internet commerce
74
Cogent business & management
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of international consumer marketing
67
Journal of the Academy of Marketing Science
66
Journal of marketing
65
International journal of consumer studies
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of retailing
62
Journal of marketing management : MM
61
Journal of promotion management : innovations in planning and applied research
61
Electronic commerce research
60
International journal of advertising : the review of marketing communications
59
International journal of retail & distribution management
59
Marketing letters : a journal of research in marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of global marketing
55
Journal of promotion management : JPM
55
The international review of retail, distribution and consumer research
51
International marketing review
50
The journal of consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
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ECONIS (ZBW)
12,693
BASE
4
EconStor
1
RePEc
1
Showing
1
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10
of
12,699
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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